Saturday, June 11, 2011
International Helmet Awareness Day ~ Wear One!
Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident and is currently undergoing rehabilitation. Jeri Bryant donated her helmet campaign t-shirts (featuring the slogan “Strap One On–Everyone’s Doing it”) to an eBay store set up to raise funds for King Dye, and a partnership was formed with Lyndsey White, resulting in the Riders4Helmets campaign.
First Draught Farm has been a staunch supporter of Riders4Helmets since their campaign launch immediately after Courtney King Dye's injury. The Shire Riders of Norco, California lost a beautiful, young, vibrant Rider in their troupe not long after Courtney's injury. Tess took a tumble off her Shire during a leisurely ride, sans helmet, never regained consciousness and died from doing what she loved doing best.
Whether riding or driving, we encourage helmets at all times, whether in competition or pleasure.
Click on this blogpost's title to visit Riders4Helmets and learn more about many manufacturers, as well as retail locations, offering specials today on the smartest purchase you can buy.
Ride Smart & Strap One On ~ Everyone's Doing It!